More than half of the US population listens to a podcast. Shouldn’t they listen to yours? It is essential for your business to have a podcast and use it strategically. A podcast is free exposure, and boosts your marketability and credibility.
Can you really afford for them to not find you?
Strategic vs Traditional Podcast
A traditional podcast tries to build up a big enough listener base and then make money by selling ads and sponsorship on the show and other business owners.
A strategic podcast doesn’t need a large listener base. It generates business right away.
Here’s how to do it:
-Define your ideal client.
-Figure out who else serves them.
-Interview that person on your podcast so when they share the show they drive their clients back to you. You gain referrals and relationships.
Here’s an example:
Ideal client – 40+, two-income family, no retirement plan in place
Who serves them – Attorneys, CPAs, & other professionals
Interview those professionals on your show!
What You Need:
-A professionally produced introduction (voice over artist (not you) and music – like a radio show).
–A good clean cover art and an iTunes SEO optimized show.
–Psychologically scripted interview questions and the right guests.
-What if the podcast interviews could be turned into a book, gaining you more exposure and referrals. It can!
Don’t you want to be an authority figure in your field and an author?