More than half of the US population listens to a podcast. Shouldn’t they listen to yours? It is essential for your business to have a podcast and use it strategically. A podcast is free exposure, and boosts your marketability and credibility.
Can you really afford for them to not find you?
Strategic vs Traditional Podcast
A traditional podcast tries to build up a big enough listener base and then make money by selling ads and sponsorship on the show and other business owners.
A strategic podcast doesnt need a large listener base. It generates business right away.
Heres how to do it:
-Define your ideal client.
-Figure out who else serves them.
-Interview that person on your podcast so when they share the show they drive their clients back to you. You gain referrals and relationships.
Heres an example:
Ideal client 40+, two-income family, no retirement plan in place
Who serves them Attorneys, CPAs, & other professionals
Interview those professionals on your show!
What You Need:
-A professionally produced introduction (voice over artist (not you) and music like a radio show).
–A good clean cover art and an iTunes SEO optimized show.
–Psychologically scripted interview questions and the right guests.
-What if the podcast interviews could be turned into a book, gaining you more exposure and referrals. It can!
Don’t you want to be an authority figure in your field and an author?
Listen to the SharkPreneur podcast!
Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales.
Seth Greene is the worlds #1 trusted authority on cutting edge direct response marketing, a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of Market Domination LLC. On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
It was named #6 on NASDAQs list of Top Podcasts You Must Listen to in 2019.