It is essential for your business to have a strategic podcast. It doesn’t matter if you don’t listen to podcasts (or even know what they are). Your prospective customers ARE listening to them. Right now over one BILLION people listen to podcasts. By 2020 that number will be up to THREE BILLION listeners.
Can you really afford for them to not find you?
Strategic vs Traditional Podcast
A traditional podcast tries to build up a big enough listener base and then make money by selling ads and sponsorship on the show and other business owners.
A strategic podcast doesn’t need a large listener base. It generates business right away.
Here’s how to do it:
-Define your ideal client.
-Figure out who else serves them.
-Interview that person on your podcast so when they share the show they drive their clients back to you.
Here’s an example:
Ideal client – affluent, middle-aged divorcing women.
Who serves them – Divorce Lawyers.
Interview Divorce Lawyers on the show!
What to Expect:
-You need a professionally produced introduction (voice over artist (not you) and music – like a radio show).
–You need good clean cover art and an ITunes SEO optimized show.
–You need psychologically scripted interview questions and the right guests.
–Your results will depends on how well you market the show, who your guests are, and how well you get them to share the show as well.
–Each episode should be 15-30 minutes max, and it takes about 15-20 to make a book.