OWN YOUR FUTURE with Dean Graziosi

Dean Graziosi is a multiple New York Times bestselling author, entrepreneur and investor, he started or played a major role in over 14 successful companies that have changed lives all around the world, including the new mastermind.com platform, along with the knowledge broker blueprint program, we’re gonna talk about that he created a Tony Robbins, and the most exciting thing that’s going to exponentially increase the impact coming in May.

Listen to the podcast here:

https://podcasts.apple.com/gb/podcast/612-own-your-future-with-dean-graziosi/id993002971?i=1000518939922

Seth:
Let’s go back in time just a little bit, tell our folks watching and listening, what is what is a knowledge broker? How did that relationship with you and Tony in that business model come about?

Dean:
I know you guys live it, and most people don’t realize it. We have evolved from general and standard education to realizing that the fastest way to get to where we want to be is learn from someone who’s already been there. You want to learn how to make an offer, you want to learn how to get your product on TV, you want to learn how to do an infomercial, you wouldn’t ask anybody in the world, but Kevin Harrington. When I was going to move into a product, literally I flew, I asked Kevin, if I could cut him a check to have lunch, it was worth every dollar. We had a one hour lunch. I decided I probably didn’t want to do it after because I want to talk to someone who has the depth and breadth. I didn’t go back to college, I didn’t try to figure it out on my own. In today’s world, when we ask ourselves how to do something, it’s really easy to get overwhelmed. When we say who has been there then it goes away. I literally cut a check, jumped on a plane, met just for lunch, jumped back on a plane and went back home. It was the greatest hour and a half ever, because Kevin has depth and breadth. If you want to learn how to get a different state of mind, and shift beliefs, there’s nobody better in the world than Tony Robbins. If you want to learn how to enter the knowledge industry, it’s us. But it’s not for Kevin Harrington, Dean Graziosi, and Tony Robbins anymore. It’s an industry where people are just looking for someone who’s been through the experience, they’re about to start, and someone will share how to get there quicker. Going back to schools not working, figuring out on your own takes too long. Let me find someone who’s been there, cut them a check for that knowledge, and I can get there a lot faster. That’s where we’re going

Kevin:
What’s the depth of your experts? How many industries covered, etc.

Dean:
People are online, looking for a way to create revenue for themselves. So Tony and I have been in this business together for 65 years between us. Kevin, I think you, me and Tony are probably the longest in this industry. Thank god we’re preserved, right. The last three years, we’ve been teaching others how to get into this industry. Right now we’re in 160 plus countries and 4700 different niches. That’s everything you could possibly imagine from women helping other women to get through menopause, or to help them bring their family together, and make their kids solid through a divorce or learning how to cut hair or swim faster or how to paint with oil painting or how to do hair extensions or how to be a barber. Everything’s being taught online through self education. When we started, if we wanted to get in front of somebody, we had to produce an infomercial, we had to put the product in inventory. We had to get a warehouse. We had to get to a call center. There were a million parts. My first infomercial I was 200 grand in before I sold one product

Unknown Speaker
That was 25 years ago. Instead of writing the book, or thinking through a course for two years, you could literally be on a zoom call 30 days from today, sharing with somebody how to do a child centered divorce, or how to sell better or how to go vegan or how to do yoga, every niche you can possibly imagine. We could be doing this live with people helping them and what the world is realizing is that everyday people have something to share. Tony and I are just giving them away to identify it. find their ideal client which we can do through social media. Have the opportunity to impact lives and get paid to do it.

Kevin:
When I think of the word mastermind, I automatically am thinking this is for digital marketing building funnels. This is for everything. This is for braiding your hair, learning how to cook, etc.

Dean:
Yes. Give me two examples. I have a 14 year old and a 12 year old, andI also have a one year old. My wife wants three more. Three more, I think I got to do it right. Say to my 14 year old daughter, this is where the world’s going. She loves to paint. And she wanted to learn how to do oil painting. My daughter found a guy named Anthony, he is really good with oil painting. She pays 97 bucks. I see two weeks later, she’s in our kitchen with her laptop open with an oil painting. She’s learning from Anthony through a weekend workshop. My son who’s one years old. The reason I brought that up, he has eczema. He was born with it. And we’re doing lots of things to naturally heal it. My wife, even though she’s gone to doctors, and read a lot, my wife was online watching how to kill it naturally. She took her phone in her kitchen, and filmed a five part course on all the things she discovered to internally heal it. Because it’s a lot of gut and liver cleansing. And then externally, she uses half the stuff this woman shared. You might have thought I have to be a doctor. How do I do it? Do I build a show? Do I have to hire Kevin Harrington to put a product? No, you go take your phone, and you film what you discovered. People paid for that knowledge. So I mean, that’s I love that we’re alive during this and that we get to see this transition, this lower barrier to entry.

Seth:
Talk a little bit about the upcoming owning your future challenge that you and Tony are doing in May.

Dean:
We put together a challenge with Tony in January, about mindset. The world is uncertain, the world is scared, the world is fearful. What happens when people are fearful? They sit on their hands, right? Not on purpose. They’re just waiting to see what happens. So we did a challenge in January about mindset. And we put 837,000 people from around the world in this challenge. It was unbelievable. Now this one is in May, it’s May 11. It’s called your own future challenge. We want to show people how to own their economy, to create an economy in their home, how to pivot, how to shift and show them how beneficial this industry could be for everyone, whether you want to start a business or bolted on to your existing business. We said,” How do we deliver massive value in advance?” We decided to do a five day challenge. And then we decided to ask a bunch of friends who are in this industry, we got 14 of the most amazing speakers in the world. They all donated their time, nobody’s charging, so we decided to do the whole thing for free. This is five days of training. If you’re ready to pivot, you’re ready to be a part of an industry that Forbes says is heading to a billion dollars a day. That’s what we’re gonna do over five days, probably two, two and a half hours a day. It’s totally free. And I know we have a link for you guys just on its own. Ownit60.com literally go there and reserve your spot. not only realize this is truly a once in a lifetime opportunity when the world opens back up, Tony will be all over the world, these other speakers will be all over the world, I’ll never be able to wrangle them all together in five days. There’s no replay once this is over, it’s over. So two things I’d say. Go go register. See all the other speakers you’ll freak out. As soon as you’re done. send that link on it. 62 comm to a friend get an accountability partner to do it with you, like legit, get it to somebody else. And then three, I would pretend that you paid 10 grand to be there. Yes, it’s free. A lot of times if you don’t pay you don’t pay attention when something’s free. Pretend you paid 10 grand because in an irregular world you might pay 10 grand for an event like this. We’re pretty stoked.

Seth:
Your Passion is obvious. What do you like best about what you’re doing?

Dean:
That I love what I’m doing. We all had our own journey in high school. I remember my guidance counselor saying,” Oh, you’re not going to college.” She gave me literally the directions to the address of the only factor in our town hiring at minimum wage. So in my head I was like, blue collar, drink beer and kick my dog when I go home. That’s how she portrayed it to me. Luckily I found self education, meaning I learned from other people that had already been there. That’s just my life now. I love the story we have of Kevin. I know you didn’t even want to take a check. I made you take it, because I pay for speed. I don’t want to figure stuff out on my own. But, I want everybody to hear this. I figured that out at a really young age. By the time I was 25. I didn’t have a ton of money, I still realized I could spend three years figuring this out. Or I could cut a check for this course, this training, this mentor, this workshop, this mastermind, anything to gain the knowledge because I can start off where people left off. Many times Kevin failed to get all the success he had. In an hour and a half lunch I got to be able to absorb decades into two hours. That’s really what all of us have. Self education changed my life. I think Tony and I are helping make it the new norm. That’s our goal.

Seth:
You’ve accomplished so much over your career, you’ve also overcome a whole lot of challenges and a lot of adversity. What do you think is the most important lesson you’ve learned?

Dean:
There’s so many of them. What came to me is focus. When something like the pandemic comes in, it’s so easy to focus on what was taken away and what was gone and what could go wrong and focus on whose fault it is. That’s the way I think our brain works. I believe I was born a pessimist who fights to be an optimist every single day of my life. So our focus wants to go on what screwed up, or missing. I think the fastest way to success is to be the observer of your focus. The pandemic has also given you opportunity, it’s also exposed who you could be. It’s also given us time to think and realize maybe what you were doing is not really what you want to continue to do. And in something with some industry shrinking. Others, like the information industry, are exponentially growing. We can focus on what went wrong or what could go wrong. Or we could focus on what we have, what we’ve learned and where things could go. I love that saying from Wayne Gretzky, He said,” Some people skate to where the puck was. Some people skate to where the puck is. He said, I just had this intuitive feeling to skate where I thought the puck was going.” I’d say focus on where the puck is going and obsess on it. It’s easy to be a critic, but you don’t see statues of critics.

Unknown Speaker
You’re going to come for five days for the owner’s future challenge. In five days, we’re going to show you what you should be selling and how to sell it. Give me the confidence, overcome the BS beliefs you have about the industry, show you how to enter the industry, show you how to ethically sell it without being a salesperson, all those things. Kevin, I love the questions you asked because it just shows your depth of years in business. Tony doesn’t need another business. Neither do I. This is surely a passion project, right? We’re 64% women, and we freakin love it because women are finally able to unlock and unleash that creativity they have. Then go to a platform like we built, where you can do courses, live training, zoom training. And in an hour, you have it up and out to the world. It’s not building a 20 step funnel, we don’t even have that. It’s like literally I can go. And after I understand how to do this, I can have something up for sale, collecting money that goes into my bank account in less than 30 minutes. And that’s what the world needed. And because of our 65 years in business, Kevin, Kevin, you know, and Seth, I love the saying, we knew we had to build simplicity on the other side of complexity. Because there’s a million things out there that do what we do. But they make it so complex. And we both know if we’re halfway through and something’s confusing. We go. Let me try it later. And then you never go back. We built a really great way for people to get it out of their head and out into the world.

Kevin:
I love that simplicity after complexity. That’s a great concept. So when does it launch?

Unknown Speaker
We wanted to give people the free challenge first to make sure that this is what they want to do. We have great tools and opportunities for people to continue their education to get up there and running. We made it so the whole world could afford it. That’s why this we’re shooting for a million people on this.

Seth:
This has been Seth Greene with Kevin Harrington and Dean Graziosi. Make sure you check out ownit62.com.