Most successful companies with continuous growth have effective systems and strategies in place. You need a systematic approach to your entire business, starting with laying a clear and strong foundation to market your company effectively. John Nguyen of Open Design discusses how his exclusive program, CMOP (Chief Marketing Officer Program), assists companies to achieve just that. John explores how direct response marketing will allow you to ultimately step away so you can work ON the business for growth and not IN the business as an employee. Open Design is a full service digital marketing and branding company dedicated to helping you implement your ideas and visions. They help companies like yours build a strong digital presence with graphic design, social media, and marketing strategies to enable a connection between your brand and your audience.
Listen to the podcast here:
Chief Marketing Officer Program: A System For Continuous Growth with John Nguyen
No problem. Thanks for having me, Seth.
Open design, creative work and measurable results, how did you get started?
I just started creating flyers for local offices around the area just to help them promote certain products or events that they were doing. From there, I captured a lot of attention from other business owners in the area and they asked me if I had a business or if I had a business card. I didn’t have any of those. Soon enough, I decided, “Let’s do this.” Now, I’m working with twenty plus companies on a regular basis. It’s absolutely amazing.
What do you attribute your success to?
I attribute my success to this great guy named Corey Malnikof. He allowed me to start making flyers, banners, and mailing postcards. He tested out my creativity to see if it was something good enough to where the public would respond to it. They did. I even got inquiries from it. That’s how I got started with other businesses in the area. It just grew from there.
If you could go back in time and give yourself advice, what do you wish you knew when you started that you know now?
I would have told myself to pursue that dream sooner. I’ve always had a passion for creative works and being able to succeed based on your creativity and not just by a standard of society. I believe that anyone can succeed doing anything they love. As long as you are willing to take that leap of faith and the risks involved and you’re willing to put the work into it, it’s well worth it in the end.
Success is never in a straight line. I learned more from avoiding other people’s mistakes than I do just trying to copy things they did right. What would you say have been some of the adversities or mistakes you’ve overcome and what did you learn from them?
In the beginning, I didn’t have paperwork or a contract or agreement, something inviting, depicting what would happen if X happened or Y happened or Z happened. That’s something that I’ve learned. To make sure you have all your papers in line and everything in order before you actually start venturing out and trying to please everyone, because everyone is different. Everyone has their own situations on things. Everyone likes to play by their rules and their games. As long as I’m open and honest about everything I do and if I have it in writing, people are more likely to understand and comprehend that way so we can work better. The relationship just grows from there. It’s good to set guidelines and standards in the beginning so that everything is understood.
I know you’ve achieved some great results for some of your clients, can you share a couple of case studies of campaigns that you’ve worked on and results you’ve been able to achieve?
I worked with the local chiropractic office, Palmercare Chiropractic and they have six clinics. I started to work on one clinic in the very beginning to generate new clients for them. They saw that all the campaigns I was running were successful. I was doing campaigns through Facebook. They’re getting new patients in with different symptoms. They thought that it was awesome that I was bringing patients through social media. From there, they opened up a new office in the country area, a smaller town called Lovettsville, Virginia. I ran a campaign for them and now it’s a full clinic. They’re looking to hire more staff for it and everything.
Now, I’m taking care of the marketing for all six clinics. That’s just one example, and that has to do with advertisement. Design-wise, I’ve designed a lot of logos and business cards. It’s made a huge impact on people’s impression when they meet other people. They tell me this because after we design them and they get them printed and everything, they tell me about the interactions they have. It’s so impactful to them that they have to share that story with me. I know that it’s made a difference in their business.
With all the success that you’ve been able to achieve, what is your biggest challenge now?
My biggest challenge now is staffing. The clientele base has grown significantly. That whole line of success is definitely not a straight line, it’s up and down. I’m getting to a point now where if I want to keep going up. I’m going to need more hands to help me build this thing and hopefully take it to the next level, affect more lives, and to really inspire a lot of people.
With all the information you must get inundated with, in not only your industry but the industries that you’re serving, how do you stay on top of it all?
A lot of research, spending a lot of time in front of the computer, blogs, and news articles. Just staying up-to-date, following along with social media and not just with the peers and the audience that you’re trying to connect to, to keep following the trends that they’re following, but also on the backend, see for instance, where Facebook’s going with their next invention or seeing what next algorithm Google is going to come out with. How that’s going to affect your websites. Small things like that play a big role, because I feel that if you stay on top of the small things, they really add up to the big picture. In total, you can offer much better services, much more quality, and really produce measurable results with your clients. I feel that just staying on top of the research and really following what the trend is very important.
What trade journals, periodicals, and magazines do you read every month?
Anything on Huffington Post, that’s one of the most popular blogs out there. Random blogs, I listen to a lot of speakers and TED Talks about what’s being innovated. I follow along with the news inside of Facebook, I follow along with Apple to see what type of technology they’re coming out with as well. The American Marketing Association, I follow them very closely and a few marketers out there, like Ryan Deiss for instance, or Jeff Walker. I follow along with them and see what they’re offering, what they’re doing, and try to follow suit with the big dogs out there.
What are three of the best books you’ve ever read that have had the most impact on your work?
One of them is The Ultimate Sales Machine, the other is The Ultimate Sales Letter by Dan Kennedy and then The 4-Hour Workweek by Timothy Ferriss. That book has absolutely changed my life. It puts a whole new perspective on everything. It increased my productivity a lot and it helped me realize how to go about things rather than just jumping back and forth, setting a goal for something, setting a time for it, and making sure you can actually do that in a timely manner.
This has been Seth Greene with John Nguyen, Open Design, OpnDsn.com. John, thank you so much for joining us.
Thank you so much. I really appreciate your time.
Thanks everybody for being here. We’ll talk to you next time.
- John Nguyen
- Palmercare Chiropractic
- American Marketing Association
- The Ultimate Sales Machine
- The Ultimate Sales Letter
- The 4-Hour Workweek
About John Nguyen
John Nguyen is a creative leader, digital marketing expert, and Chief Creative Officer of a rapidly growing marketing firm. As a natural entrepreneur with a passion to help others, after graduating from James Madison University with plans to study medicine, he ventured off to help people in a different way – through helping businesses grow and expand their impact. His intuitive core belief is: you can succeed at doing what you love.
Working across a wide variety of enterprises, John consistently demonstrates a pattern of success in providing effective strategy, implementing unique standardized systems, and ultimately scaling businesses with digital marketing resources and tools. He is a trusted resource and asset to CEOs across many industries with a creative approach for every company he collaborates with.